September 27th has been celebrated as World Tourism Day since 1980, by the United Nations World Tourism Organization. This date was chosen as on that day in 1970, the Statutes of the UNWTO were adopted which is considered a milestone in global tourism. The purpose of this day is to propose a theme for each year so that it raises awareness on the role of tourism within the international community that may affect social, cultural, political, and economic values throughout the world.
Tourism has always been a recognized pillar of social and economic flourishment by both developed and developing countries and also is the backbone of the majority of sustainable development goals.
Almost every culture or society implicitly emphasizes traveling. In ancient texts, traveling is mentioned as a kind of participating in the classroom and learning from the people and places as experienced teachers. So, the greatest and most valuable souvenir that everyone brings home is new experiences, knowledge, and awareness. Traveling may change the path of life for many individuals.
But during the last couple of years, the COVID-19 pandemic has had a massive impact on tourism in all countries. Today, the world requires to kickstart the process of tourism recovery and regrowth to bring back joy to society.
The COVID-19 pandemic has heavily impacted the tourism industry which might result in a more than $4 trillion loss to the global economy and may take two years to return to pre-COVID levels.
World Tourism Day represents an opportunity to rethink the future of the tourism sector after the COVID-19 pandemic and alerts the world community to utilize all capacities and abilities to make sure nobody is left behind.